Free live class · Every evening, 7:30–8:30pm CT · Your Money Move™: $250
Built for the Bag™
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Built for the Bag™ — The Anti-Masterclass

You don’t need another class.
You need something your customer can buy.

People already ask for your advice. Your process. Your recommendations. You keep giving them answers. Let’s give them something to buy.

Come to a free, live, one-hour class any evening. You’ll see what to build and why it sells, then turn your idea into one of four branded Money Moves™: a challenge people join, a plan made just for them, a system that books and proves every job, or a checklist that collects everything before the appointment.

The class gives you the what and the why. Your Money Move™ is the how: your studio, your product, its sales page and checkout.

Your knowledge. Your brand. Your next thing to sell.

Free class→your idea→your Money Move™→its sales page and checkout

Every evening · 7:30–8:30pm CT · Live online · $250

Every eveningCome any night
7:30–8:30pm CTOne hour, live online
FreeThe class · Your Money Move™ is $250 when you’re ready
See the studios ↓ Save my free seat

Not sure what to build? That’s what the free class is for.

Already know? Get your Money Move™ — $250 →

Built and led by Danielle Lindsey · Creator of Purpose Built™ · Founder who grew a service company to a team of nearly 40

The Studios

Pick your studio. Build it in your brand.

The free class gives you the idea. Your studio ($250) is how you build it: the product, its sales page and checkout. Not sure? Match the question people keep asking you.

If people keep asking you…Build this
“What should I do?”The Plan Studio™
“What’s your routine?”RUN IT UP™: The Challenge Studio
“Is the job done? How do I pay you?”Handled.™
“What do you need from me?”The Vault Builder™
01

RUN IT UP™: The Challenge Studio

Your customers do it with you, one day at a time.

What it is A challenge people sign up for, like a 21-day reset. Every day they open it, see what to do today, check it off and watch their progress grow.

How it works

  • 1They join from your sign-up page. You decide if it’s free or paid.
  • 2Every day they get a reminder, today’s steps and a quick check-in.
  • 3You see who is moving and who got stuck, so you know who to cheer on.
  • 4On the last day, they get an invitation to your next offer.

What you get Money for the challenge, and customers who are ready for what comes next.

Who uses it

  • +Fitness coach: a 21-Day Body Reset
  • +Hair or skin pro: a Healthy Hair Challenge with photo check-ins
  • +Business coach: a Fully Booked Challenge with five outreach messages a day
  • +Creator: a 14-day Camera Confidence Challenge

See The Challenge Studio →

02

The Plan Studio™

Sell a plan with your customer’s name on it.

What it is Instead of handing everyone the same download, you turn what you teach into a guided, day-by-day plan in your brand. Your buyers use it on their phone, one day at a time: the actions, a lesson, a photo and a check-in, with their streak and a way to ask you questions.

How it works

  • 1You build each day from your method, yourself or with AI helping.
  • 2Pick your look, connect your payment link and publish to a live link.
  • 3Buyers pay and use their plan on their phone: Today, My plan, Progress and Ask.
  • 4You see who bought, which day they are on and their questions, in your studio.

What you get Something people can buy before they’re ready to hire you, and a clear reason to hire you after.

Who uses it

  • +Business coach: a Client-Getting Plan
  • +Consultant: a Launch Roadmap
  • +Wellness coach: a Reset Plan
  • +Educator: a learning plan built around each student’s goal

See The Plan Studio →

03

Handled.™

Every job gets booked, done, proven and paid in one place.

What it is Handled.™ runs the whole job, from “Can you come out?” to “Here’s my payment.” Customers book from your page, your crew follows a checklist on their phone, and the customer gets a report with before-and-after photos and a pay button.

How it works

  • 1The customer books from your page and answers your questions once: address, gate code, pets.
  • 2The job goes to the right person on your team.
  • 3Your crew checks off the work and takes before-and-after photos. It can’t be sent until it’s finished.
  • 4The customer gets the report with the photos, pays right there and books the next visit in one tap.

What you get Fewer calls, faster payment and more repeat customers. You also see what you actually made on each job.

Who uses it

  • +Movers: photo proof and payment before the truck leaves
  • +Cleaners: a room-by-room report the client can see
  • +Contractors and handymen: before-and-after photos with the invoice attached
  • +Property managers: turnovers the owner can watch without texting you

See Handled. →

04

The Vault Builder™

Get everything you need from a customer, one time.

What it is A step-by-step checklist your customer finishes before they work with you. They answer questions, upload their papers and see what’s missing. You get one finished folder with everything in it. No more “Can you send that again?”

How it works

  • 1Your customer answers your questions and uploads their documents.
  • 2The Vault gives them a score, so they know how ready they are.
  • 3It shows them exactly what’s missing and helps them fill it in.
  • 4You get a finished packet before the first appointment.

What you get Ready customers, shorter appointments, and a step people can pay for before they book you.

Who uses it

  • +Tax preparer: a Tax Season Vault
  • +Realtor or loan officer: a Homebuyer Readiness Vault
  • +Grant writer: a Grant Readiness Vault
  • +Coach or creator: a Client Onboarding Vault

See The Vault Builder →

Free live class every Monday to Thursday, 7:30–8:30pm CT, one studio per night. Come get the idea, then build it in your studio.

Not sure which? Save my free seat

Free live class

Save your free seat.

Live on Zoom, 7:30 PM Central. Each night builds a different studio. Pick yours, and we’ll text and email your Zoom link and remind you the day of class.

Not sure which night? Save your seat and we’ll help you pick →

The problem

How many more times are you going to give the whole answer away?

Another DM asking how you did it. Another call where you explain the same process. Another post full of useful advice — with nowhere for the person reading it to go next.

You have knowledge people need. You have a way of doing things that gets results. But if every customer needs you to explain it personally, your time stays attached to every dollar.

What could they buy and use before booking another hour of you? A paid challenge. A personalized plan. A branded job report. Something useful, built around what you know.

That’s what we’re here to build.

Save my free seat

The offer

The class is free. It shows you what to build and why. Your Money Move™ is how.

Every class gives you the what and the why for free. When you’re ready to build, your Money Move™ is $250: your own studio, where you build the product in your brand, with its sales page and checkout.

Your Money Move™ ($250) includes

  • +One customer-facing product built around your knowledge
  • +Your business name, colors, voice and customer experience
  • +A sales page and checkout, built in your studio
  • +A pricing recommendation and a plan to sell it
  • +14 days of included AI
  • +30 days live from the day you publish
  • +The Make This Look Expensive™ Studio

Before taking orders, you’ll test the customer experience, publish your product, and connect any checkout or lead-capture tools it needs.

Get my Money Move™ — $250

Secure checkout · One-time payment · Or come to a free class first

The sales path

Building it is only part of the job. People need a reason to buy it.

We’ll help you answer four questions:

01

What problem does it solve?

Name the situation your customer wants help with.

02

Why would someone pay for it?

Make the value clear and choose its role in your business.

03

How will you introduce it?

Prepare your sales page and first promotional campaign.

04

What happens next?

Choose where the customer goes after the product delivers its first result.

You leave with the product build and a plan to put it in front of buyers.

Get my Money Move™ — $250

What could your money move look like?

The Plan Studio

Coach or consultant

The Plan Studio™

Before Everyone who asks for help gets the same free download, and most never come back.

After People buy a day-by-day plan in your brand, use it on their phone, and ask you questions, with your coaching as the next step.

The Challenge Studio

Fitness or beauty brand

RUN IT UP™: The Challenge Studio

Before You post your routine for free in comments and DMs.

After People pay to do a 21-day reset with you, and your product or program is waiting at the finish line.

The Vault Builder

Real estate, tax or loans

The Vault Builder™

Before A ready buyer lands on your page, can’t find where to start, and leaves.

After She answers your questions, uploads her documents, sees what’s missing, and you get a finished packet before she books.

Handled

Cleaner, contractor, mover or property team

Handled.™

Before Good work, then “Do you have Zelle? Cash App?” and a phone call to book again.

After The customer sees the photos, pays and rebooks from one report.

Four industries. Four different brands. One platform built around the business in front of it.

Your brand

Your customer should see your business.

  • +Your name on the product
  • +Your voice in the questions and results
  • +Your method shaping the experience
  • +Your offer as the next step

You’re building something for your audience, under your business name. You can sell and deliver the product you build. Reselling the generator itself is not included.

Who it is for

You don’t need a huge audience. You need something useful to offer.

This room is for you if:

  • +People regularly ask you how to do something you know well
  • +You repeat the same advice, process or instructions with clients
  • +You want a first purchase for people who aren’t ready for your main offer
  • +You have a service, course or community that needs a useful customer tool
  • +You have an idea you’re ready to work on with guidance

Bring your knowledge and a willingness to make decisions. We’ll help with the build.

How it works

Free class first. Then build it.

The free classThe what and the why. Any evening, 7:30–8:30pm CT: ideas on what to build from what you already know, why it sells, and real products built live. Take The Bag Check™ first if you want a head start.
Your Money Move™The how, $250. Choose your Money Move™ and build it in your own studio: your branding, your product, its sales page and checkout.
AfterTest the experience, publish, and put your first promotion to work. Keep it live with My Implementation Lab™.

Free, live every evening, 7:30–8:30pm CT. Come any night. When you know what you want to build, choose your Money Move™ and build it in your studio.

Save my free seat Get my Money Move™ — $250

Meet Danielle Lindsey

Danielle Lindsey

I know what it costs to be the person holding every piece together.

I moved to Dallas with about $1,100 and a trash bag. I built a cleaning business that grew to a team of nearly 40.

I also learned how much a business can depend on what one person remembers, explains and fixes. That experience shaped why I built these tools.

There is value in what you know how to do. I want to help you turn some of it into something your customers can actually use.

Bring the business you have. Let’s build its next product.

Danielle Lindsey · Founder, The Lindsey Effect™

Included with your Money Move™

Make it look worth buying.

Your Money Move™ includes the Make This Look Expensive™ Studio: six guided labs for brand visuals, AI brand photos, motion, talking-head video, launch assets and website direction, plus The Expensive Eye™ coach to show you the one fix that matters.

Make This Look Expensive — The Studio
Get my Money Move™ — $250

First 20 buyers

Build it. Then get another set of eyes on it.

The first 20 Money Move™ buyers receive an After-Class Build Check. Submit your finished product for a personal review of:

Your confirmation email will tell you whether this bonus is included.

Get my Money Move™ — $250

Continued support

Your Money Move™ gets you building. You don’t have to figure out every next step alone.

You test the product and realize the questions need work. You have the campaign ready and want help putting the pieces together.

Bring the work into My Implementation Lab™ for continued implementation support as you finish, connect, launch and improve. The Lab is $75/month: it keeps your product live, and members add another studio for $150.

Explore My Implementation Lab™

My Implementation Lab™ is a separate membership: $75/month. Your $250 Money Move™ covers its listed inclusions.

Straight answers

Is the class really free?
Yes. The class is free every evening, 7:30–8:30pm CT. It gives you the what and the why. When you’re ready to build, your Money Move™ is $250.
Do I need to know which product I want before class?
No. That’s what the class is for. Come any night, see what’s possible, then choose.
When is class?
Every evening, 7:30–8:30pm CT, live online. Come any night. We email you the class link when you save your free seat.
Can I sell the product I build?
Yes. You can sell and deliver your product under your brand. Review, test, publish and connect its required checkout or lead-capture tools before taking orders.
What happens after the included activation period?
The 30 days begin when you publish or activate the product. To keep the hosted product active afterward, choose its ongoing platform option or eligible Implementation Lab access. Without continued activation, the hosted product becomes inactive.
What does the $250 cover?
One Money Move™: your own studio, where you build the product in your brand with its sales page and checkout, 14 days of included AI, 30 days live from the day you publish, and the Make This Look Expensive™ Studio.
Is the Lab included?
No. Ongoing My Implementation Lab™ membership is purchased separately: $75/month.
Is this the complete Purpose Built platform?
No. Your Money Move™ is one product with its first sales path. Purpose Built™ is the larger program that connects marketing, sales, follow-up, customer delivery and business intelligence around the whole business.

Start with a free class

Build something they can buy. Give it a look you’re proud to put your name on.

Come to a free class any evening for the what and the why. Then build your branded product, its sales page and checkout.

Your Money Move™ includes Make This Look Expensive™, so you can work on the visuals that bring the offer to life. And when you want continued help moving it forward, My Implementation Lab™ is your next step.

Every evening · 7:30–8:30pm CT · Live online

Free class · Money Move™ $250

Save my free seat

Already know what you want to build? Get your Money Move™ — $250 →

My Implementation Lab™ membership is separate.

Free class · Every evening Save my free seat